The change we need will not happen inside movements, but outside of them: adoption by the mainstream. Outward-facing work must grow to societal dimensions, but scaling up always takes first steps that don't scale: empowering others to make good decisions, investing in skills, and building tools and systems. We take those steps with a long-term plan and learning loops in mind.

The very best things we could spend our time on are often many times better than other "good" options. And it may often happen that if we do not take a certain action, someone else will take it instead. Since we want to add something instead of just displacing others, we are willing to not take a great opportunity if we are confident that the important work will be done by others. We think critically about how replaceable we would be, and conversely, we are always on the lookout for the most impactful work that would not happen without us.

We empower others with all the tools and know-how we have, e.g. in agile internal structures, communicating with other citizens, knowing one's political system, doing press work, and thinking long-term. It's always best if tomorrow, we are not needed anymore and can go help elsewhere...

Movements seem to come out of nowhere. But scholars observe that their success depends on a number of typical ingredients and conditions. We study the research and first-hand historical accounts to see how to communicate and organize to successfully change society - and help modern-day movements apply the insights.